Our client is building a platform that allows creators to invest in start-ups with performance marketing. This product is an early-stage start-up that assists content creators in building generational wealth by leveraging social capital for equity in companies. This platform was made to solve a problem that creators have working with start-ups: Ownership.
Creators help early-stage start-ups with distribution but don't get any upside. There's not a trusted space for vetted creators and start-ups to collaborate. The goal is to change this. Our client makes it easy to reward founding creators with equity.