Performance Marketing Lead

Marketing

∙

Berlin (hybrid), Europe, Balkans (remote)

∙

March 12, 2026
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Our client is a leading game development company known for creating immersive gaming experiences. Driven by a passion for innovation and a commitment to quality, it strives to create exceptional games that resonate with players worldwide. A strong team of developers, artists, and designers creates quality graphics, engaging gameplay, and interesting stories. Focusing on mobile games, the company strives to push the boundaries of interactive entertainment, offering players of all ages unforgettable gaming experiences.

They are looking for a talented Performance Marketing Lead to join the team, head the department, and set up processes to take their mobile games to the next level! 

If you have a deep understanding of mobile app promotion and expertise in running effective ad campaigns across various platforms, we'd be excited to see what you can bring to the table.

Responsibilities

  • Lead the performance marketing department and establish internal processes;
  • Plan, manage, and optimize advertising campaigns for mobile games on platforms like Google Ads, App Store Ads, Meta Ads, TikTok Ads, etc.;
  • Leverage tools such as AppsFlyer and Firebase to analyze mobile app performance and campaign results;
  • Research and identify audience segments and relevant keywords for targeted campaigns;
  • Optimize campaigns to achieve KPIs, including CPI, ROI, and ROAS;
  • Experiment with new strategies, test hypotheses, and explore innovative advertising approaches.

Requirements

  • 4+ years of experience in performance marketing, with a focus on mobile applications;
  • Proven experience in a leadership role or desire to be heading the department, with the ability to build and scale processes;
  • Strong experience in advertising for mobile games is mandatory (gray niches will not be considered);
  • Experience in contextual advertising, specifically tailored to mobile apps;
  • Proven track record in targeting mobile applications to drive installs and retention;
  • Demonstrated success in performance marketing focused on increasing user installs and maximizing retention for mobile gaming apps;
  • Upper-Intermediate English or higher;
  • Strong analytical skills with the ability to optimize ad campaigns based on data-driven insights.

Bonus points for

We offer excellent benefits, including but not limited to

  • Hybrid/Office work in Berlin or 100% remote position;
  • Competitive salary;
  • 15 working days of paid vacation;
  • 5 working days of paid sick leave;
  • The chance to make a direct impact on the success of popular mobile games;
  • Supportive team and exciting projects in the mobile gaming industry.

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